Graphic
Design
From conception to execution, we design a wide range of materials
that help our clients tell their stories with clarity, elegance
and precision. We help clients define key messages and brand qualities
and apply them consistently to all visual communication tools.
All our work is grounded in a thorough understanding of our clients’
business objectives and the information needs of their audiences.
The communication materials we design for clients include:
• Collateral materials: marketing brochures, fact sheets, direct-marketing
materials
• Annual reports
• Print Advertising
• Logos
• Business Cards
Web Design
We employ state-of-the-art methods and technologies to help clients
establish and continually increase the value of their virtual
real estate. Our sites feature compelling design and information
architecture that accommodate the unique interests of a wide
variety of prospective visitors.
Aside from site-specific features, we also help clients manage
comprehensive online visibility strategies. Through search-engine
optimization, targeted advertising and interactive marketing,
we help our clients reach their online audiences cost-effectively
and reliably.
Corporate Branding
Our full-scale corporate-branding
programs offer clients a wide range of advisory and execution
services that cover traditional and digital media.
• Strategic Analysis – To form a foundation of the entire branding
program, GraphicIQ first performs a thorough analysis of the client’s
marketplace realities and business objectives.
• Brand Analysis - We identify brand attributes and formulate key messages.
• Execution - The visual communication strategy is executed using a set
of tools (such as web sites, collateral materials, multimedia presentations,
etc.) that consistently convey the company’s key messages and brand qualities.
• The effectiveness of the branding strategy is continually monitored
and periodic adjustments are recommended.
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