| Graphic
Design
From conception to execution, we design a wide range of materials
that help our clients tell their stories with clarity, elegance
and precision. We help clients define key messages and brand qualities
and apply them consistently to all visual communication tools. All
our work is grounded in a thorough understanding of our clients’
business objectives and the information needs of their audiences.
The communication materials we design for clients include:
• Collateral materials: marketing brochures, fact sheets,
direct-marketing materials
• Annual reports
• Print Advertising
• Logos
• Business Cards
Web Design
We employ state-of-the-art methods and technologies to help clients
establish and continually increase the value of their virtual real
estate. Our sites feature compelling design and information architecture
that accommodate the unique interests of a wide variety of prospective
visitors.
Aside from site-specific features, we also help clients manage comprehensive
online visibility strategies. Through search-engine optimization,
targeted advertising and interactive marketing, we help our clients
reach their online audiences cost-effectively and reliably.
Corporate Branding
Our full-scale corporate-branding programs offer clients a wide
range of advisory and execution services that cover traditional
and digital media.
• Strategic Analysis – To form a foundation of the
entire branding program, GraphicIQ first performs a thorough analysis
of the client’s marketplace realities and business objectives.
• Brand Analysis - We identify brand attributes and formulate
key messages.
• Execution - The visual communication strategy is executed
using a set of tools (such as web sites, collateral materials,
multimedia presentations, etc.) that consistently convey the company’s
key messages and brand qualities.
• The effectiveness of the branding strategy is continually
monitored and periodic adjustments are recommended. |